Investor Brief · Pre-Seed · 2026
Lumis OS
An operating system for small business.

One calm workspace to replace the duct-taped stack small teams run on.

CRM, projects, and an AI assistant in one place — one operating workspace for the whole business, not another disconnected tool. Live now at lumisos.ai.

Lumis OS astronaut mascot
$345B+
CRM + PM TAM '26
~253
SaaS apps / SMB
From $10
per month
Live
MVP shipped
01 — Executive Summary

One workspace to run the whole business.

Small teams run their companies across a duct-taped stack — a CRM here, a project tracker there, Slack, Notion, spreadsheets, and a pile of AI add-ons that don't talk to each other. The result is sprawl, wasted spend, and decisions made with half the picture.

Lumis OS collapses that stack into one calm workspace. Customers, projects, and operations share a single connected data model — with an AI assistant on top that surfaces what needs you today, instead of adding one more tab to the pile.

Pricing is simple and predictable: three flat monthly plans with users included. The MVP is live at lumisos.ai. This pre-seed round is designed to prove whether Lumis OS can become a repeatable SMB SaaS growth engine — the next 18 months are about activation, retention, and one repeatable acquisition channel.

StageLive MVP
Raising$750k pre-seed
Minimum close$500k
Hard cap$1.0M
Runway~18 months

02 — The Problem

Running a business has become tab-juggling.

The average company runs on 100+ SaaS apps, and small businesses touch far more once you count the tools each person quietly signs up for. The cost isn't just money — it's fragmented data, constant context-switching, and a business no single system can actually see.

~253
SaaS applications the average SMB now touches — each a silo of disconnected data.
Source: Productiv, State of SaaS
~$90B
Global SaaS spend wasted yearly on unused licenses, redundant apps, and idle features — roughly 30% of all spend.
Source: Gartner (via industry reporting), 2025
54%
of small businesses cite high integration cost as their software barrier; 47% cite sheer complexity.
Source: Business Research Insights, 2026

The deeper problem isn't just too many apps — it's that none of them run the business. SMB and mid-market teams have no single source of truth, drown in repetitive busywork, can't afford a full bench of specialists, and watch tools die from low adoption. So we didn't just merge apps into one place — we built the layer that operates on top of them: a live Mission Control, AI Automations for the busywork, AI Executive Teams that act like on-demand operators, Crew to keep teams engaged, and Lumis AI to answer across all of it. And we priced it so a small team can actually afford the whole thing.


03 — The Solution

Lumis OS unifies the stack onto one calm, intelligent layer.

Instead of integrating ten tools, Lumis OS replaces them with one. CRM, projects, and team operations share a single connected data model — and a native AI co-pilot sits on top of all of it, not bolted onto the side.

Because the data is unified, the AI can reason across the whole business and tell you what matters now — acting as genuine mission control rather than another chatbot in a sidebar. Quiet by default. Opinionated when it counts.

AI CO-PILOTMission control — reasons across everything below and surfaces what needs you
CRMContacts, pipeline, relationships & communication history
PROJECTSTasks, milestones, delivery & team workload
OPSDashboards, briefings, and the daily operating cadence
DATAOne connected graph — every record linked to every other

04 — Product

Built to close the gaps, not add another tab.

Each feature exists because a small team was losing time somewhere. Together they form one operating layer — and the pricing means a team can afford all of it. A roadmap of deeper intelligence widens the moat from there.

Live today

One unified workspace

Stop stitching a dozen apps together. CRM, projects, and operations live in one place, on one connected data model.

Mission Control

Founders waste hours chasing status. One live view of customers, work, and priorities — what's on track and what needs you, right now.

Lumis AI co-pilot

Answers are buried across tools. Ask Lumis anything across the whole workspace; it drafts, summarizes, and acts in plain language.

AI Automations

Small teams drown in busywork. Automations handle the follow-ups, updates, and handoffs so people do the work that actually matters.

AI Executive Teams

SMBs can't afford a full bench of specialists. On-demand AI operators deliver the briefings, analysis, and recommendations a department would.

Crew

Tools die when no one adopts them. Gamification and rewards build momentum and recognition — so the team shows up and the workspace stays alive.

The intelligence roadmap

Roadmap

Relationship Decay Prediction

Watches engagement signals and flags client relationships going cold before they churn — turning retention from reactive to proactive.

Roadmap

Counterfactual Simulation

"What happens if we move this deadline or add this person?" Models the downstream impact on delivery and capacity before you commit.

Roadmap

Causal Threading

Connects cause to effect across CRM and projects — tracing a stalled deal to the blocked project that's actually behind it.


05 — Target Customer

The under-served middle.

Too big for a spreadsheet. Too lean to run — and pay for — Salesforce, monday.com, and a BI tool stitched together. This is where Lumis OS wins first.

Who they are

SMB and mid-market teams — typically under 100 seats: agencies, consultancies, service businesses, and growing startups that feel buried in tabs.

The buyer

The founder-operator or ops lead currently running the business out of 6–10 disconnected tools, personally absorbing the cost of nothing talking to each other.

Why now

AI finally makes a unified, proactive operating layer possible — and SMBs are actively cutting "toxic" SaaS spend. Consolidation is the tailwind, not a hard sell.

Enterprise-capable, SMB-focused by choice. The architecture scales to enterprise — but we believe the value lands hardest where the tool sprawl hurts most: small and mid-market teams. We start where the pain is sharpest, and grow upmarket with our customers.


06 — Market & Position

A massive market — we only need a sliver.

TAM
$345B+
SAM
~$28B
SOM
~$30M
TAM$345B+ · 2026Global CRM (~$334B) plus project / work-management software (~$10.5B), growing double digits toward $650B+ by 2030.
SAM~$28BThe SMB slice we serve — small-business CRM (~$11.8B) plus the SMB share of project & operations tooling.
SOM~$30M ARRA realistic 3–4 year obtainable target if Lumis OS proves retention and repeatable acquisition — roughly 0.1% of SAM.
AI-native & adaptive Rigid & bolt-on AI Unified OS Single-purpose tool
Salesforce / HubSpot
monday / Asana
Notion / Airtable
Point tools
Lumis OS

Where we sit

Incumbents force a trade-off: powerful-but-heavy suites (Salesforce, HubSpot) or flexible-but-DIY canvases (Notion, Airtable) and single-domain tools (monday, Asana) with AI bolted on after the fact.

Lumis OS owns the open corner — genuinely unified and AI-native, built for lean teams, priced simply. Hard for incumbents to reach without rebuilding their data model and re-pricing their seats.


07 — Competitive Advantage

The moat compounds with every record added.

Unified data model

CRM + projects + ops on one connected graph — not modules bolted together. It's the substrate the intelligence roadmap runs on, and it can't be retrofitted onto a legacy architecture.

AI-native, no lock-in

The AI is native, not added — and with bring-your-own-LLM, customers control their model and cost. Competitors would have to rebuild from the data layer up.

$

Simple, predictable pricing

Flat monthly plans with generous user counts included and transparent $15/user overage. No per-seat sprawl, no surprises — hard for incumbents to match without cannibalizing seat revenue.

Data gravity

Once a team runs its customers, projects, and operating cadence inside Lumis, switching means re-platforming the whole business. Retention strengthens over time.


08 — Security & Architecture

Enterprise-grade security from day one.

Small teams put their entire business into Lumis OS — so trust is built into the architecture, not bolted on later. The same foundation that protects a two-person studio is ready to scale to thousands of workspaces without a rewrite.

Encrypted PostgreSQL on AWS across US and EU regions, with Row-Level Security — every workspace isolated at the database layer, not just in application code.
Payments via Paddle as Merchant of Record — we never store or handle card data.
Edge-distributed on Cloudflare for sub-100ms response times globally.
Built to scale to 10,000+ workspaces without re-architecting.
SOC 2 Type II on the year-1 roadmap.

09 — Brand

Calm, confident, optimistic.

Mission

Unify the tools, data, and workflows small teams use to run the business into one AI-native operating workspace.

Vision

A future where business owners spend less time chasing updates and more time making confident decisions, serving customers, and growing the company.

CalmConfidentWarmOptimistic
Slogans & voice
An operating workspace for small business Run the work. See the business. The connected operating layer for SMB teams The command center for modern small teams

10 — Business Model & Pricing

Simple pricing. No surprises.

Three flat monthly plans, each with users included. Predictable by design — no per-seat math, just a transparent $15/user if you grow past your tier.

Solo
$10 / month
For founders running solo. Everything you need to launch.
  • 1 user
  • Full CRM, Projects & Mission Control
  • 50 Lumis AI messages / mo
  • 20 AI Executive briefings / mo
Start free trial
Most popular
Team
$80 / month
Up to 10 teammates. Add more for $15/user.
  • 10 users included
  • Everything in Solo
  • 500 Lumis AI messages / mo
  • 150 AI Executive briefings / mo
  • Bring your own LLM (unlimited)
Start free trial
Business
$200 / month
Up to 25 teammates. Add more for $15/user.
  • 25 users included
  • Everything in Team
  • 1,500 Lumis AI messages / mo
  • 500 AI Executive briefings / mo
  • Priority support
Start free trial

Additional users $15/user per month on any tier.


11 — Unit Economics & Break-Even

What the target model implies.

The figures below are an illustrative operating model — a Team-weighted plan mix with per-user expansion, sold through a self-serve, community-led motion. They are management projections, not actual metrics, and exist to be validated against live cohort data this round.

Target model · to validate against live cohort data
~$110
Blended ARPA / mo
~$1,320 annual contract value
75–80%
Target gross margin
AI inference is the primary COGS
$400
Target CAC
Self-serve + community-led
~5 mo
CAC payback
~$85 monthly gross contribution
~$2,400
Lifetime value
~28-mo avg lifetime assumption
~6:1
LTV : CAC
Well above the 3:1 SaaS benchmark
>100%
Target NRR
Expansion via added users & tier upgrades
~3.6%
Assumed monthly churn
Offset by data-gravity retention
650–850
paying teams to reach full company break-even — in the target model. That range assumes an ~$55k/month operating base and a 75–80% target gross margin. This pre-seed round funds the first 200–250 paying teams: the activation and retention validation needed to raise a seed round and scale toward profitability, not to reach it this round.

12 — Traction Goals & Key Metrics

What the next 18 months are about.

Target model · projections to validate against live cohort data
90d

~25 paying teams

~$2K–$3K MRR target. Activate the first cohort; baseline onboarding, usage, and retention.

6m

~75 paying teams

~$7K–$9K MRR target. Live retention cohorts; test acquisition channels; refine packaging.

18m

200–250 paying teams

~$20K–$30K MRR target. One repeatable channel; retention validated; seed-ready.

★ North-star metric
Weekly Active Workspaces

The operating dashboard we run the company on:

MRR / ARR Net new paying accounts Free-trial → paid conversion 7-day activation rate Gross logo churn Net revenue retention CAC · LTV:CAC · payback Gross margin

13 — Go-to-Market

Capture high-intent operators, convert fast.

The wedge is simple: fewer tools, clearer priorities, no pricing surprises. We'll capture high-intent operators through content, paid search, founder-led outreach, and community — then convert them with fast onboarding, easy imports, and a clear first "aha."

01

Product-led self-serve

Free trial → paid conversion. Fast onboarding, guided imports, templates, and AI briefings create the first "aha" before a sales call is needed.

02

High-intent content & SEO

Capture operators already searching for simpler ways to run customers, projects, workflows, and teams from one place.

03

Paid acquisition tests

Test Google Search for high-intent demand, Meta for founder/operator audiences, and LinkedIn for agency, consultant, and small-business decision makers.

04

Founder-led outbound & partners

Target agencies, consultants, fractional operators, and service businesses; convert early champions into referral and implementation partners.


14 — The 18-Month Plan

From live MVP to a repeatable growth engine.

Phase 1 · First 90 days

Activate

Goal: ~25 paying teams
  • Sharpen onboarding and the 7-day activation path
  • Instrument retention from day one
  • Harden core workspace reliability
  • Stand up the live metrics dashboard
Phase 2 · By month 6

Validate

Goal: ~75 paying teams · live cohorts
  • Read retention from real cohorts, not assumptions
  • Test acquisition channels for one that repeats
  • Ship core integrations
  • First hires: growth + engineering
Phase 3 · By month 18

Repeat & prepare seed

Goal: 200–250 paying teams
  • Prove one repeatable acquisition channel
  • Validated retention & early expansion (NRR)
  • Begin SOC 2 readiness
  • Prepare a true seed round

15 — Main Risks & Mitigations

What could go wrong — and the answer.

Incumbent responseCompetitive
A HubSpot or monday.com could ship simple pricing + unified AI. Mitigation: speed, a sharp focus on lean teams they under-serve, and a data-model moat they can't retrofit without re-pricing seats.
Crowded categoryMarket
"All-in-one" is a contested space. Mitigation: a sharp ICP and intelligence features that require unified data — hard to copy without rebuilding the architecture.
SMB churn is structurally highRetention
Small businesses churn more than enterprise. Mitigation: activation-first onboarding, data gravity, and expansion to lift NRR above 100%.
AI inference erodes marginCost
Heavy AI use raises COGS. Mitigation: metered AI messages by tier, caching, model routing, and bring-your-own-LLM to push cost to the customer.
Execution with a lean teamOperational
A small team can't do everything. Mitigation: a capital-efficient build is already proven; the raise funds two key hires against clear milestones.
Trust & securityCompliance
Customers put their whole business in Lumis. Mitigation: encrypted Postgres with Row-Level Security, Paddle as Merchant of Record, and SOC 2 Type II on the year-1 roadmap, plus a clean data-export path.

16 — Team

Three founders, one operating company.

Steve, Co-Founder & CEO
Steve
Co-Founder & CEO
MBA-trained executive operator leading company vision, operations, fundraising, product direction, and execution cadence.
Joe, Co-Founder & Chief Product & Customer Officer
Joe
Co-Founder & Chief Product & Customer Officer
Technical and creative founder with major agency and entrepreneurial experience, leading product experience, UX, brand, onboarding, customer success, and customer feedback loops.
James, Co-Founder & Chief Revenue Officer
James
Co-Founder & Chief Revenue Officer
MBA-trained commercial leader focused on sales, revenue strategy, pipeline creation, partnerships, customer acquisition, and market feedback.
17 — The Ask

Funding the path from live MVP to repeatable GTM.

$750k
Pre-seed SAFE · $500k minimum close · $1.0M hard cap · ~18-month runway
200–250 paying teams Validated retention cohorts One repeatable GTM channel Better onboarding & activation Hardened reliability & integrations Seed-round readiness
45%
Engineering & product — onboarding, integrations, AI workflow reliability, core workspace polish
30%
Go-to-market — founder-led sales, content, community, partnerships, first growth hire
15%
Infrastructure & AI costs — inference, data, security, reliability
10%
Operations, legal & SOC 2 readiness

Lumis OS has a live MVP. This round funds the proof: activation, retention, and one repeatable GTM motion. The goal is to turn early customer demand into seed-ready evidence — with a $1.0M hard cap for strategic investors.